began in 1945, operating out of a garage workshop. The original founders were Harold Matson and Elliot Handler and Ruth Handler, who coined "Mattel" by combining the letters of the Matson’s last name and Elliot’s first name, respectively. Their first products were picture frames, but Elliot developed a side business in dollhouse furniture made from picture frame scraps, which led to toys, toys and toys. The company was incorporated in 1948, in Hawthorne, California.
In 1955 Mattel began advertising on the Mickey Mouse Club, introducing one of it’s biggest early sellers (The Burp Gun) on the show.
In 1958, Hot Wheels are introduced.
1959 would become the company’s watershed years, as the Barbie doll is introduced. Barbie was developed by Ruth Handler in response to her daughter’s fascination with paper cut out dolls. Miss Handler set out to develop a three dimensional doll that little girls could use to play out their fantasies. You can probably guess the name of the Handler’s daughter – Barbara, or as she was affectionately called – Barbie.
Ken, named after the Handler’s son, would become Barbie’s boyfriend in 1961.
In 1965, the company entered the educational pre-school market with the “See ‘N Say” line of toys.
In 1975, Elliot and Ruth Handler leave the company.
In 1977, Mattel enters the electronics game market with the introduction of the Intellivision home video entertainment system. The system was a failure and was sold off (along with all other “non-toy” entities in the early 1980s.
In 1982, Mattel experiences its first full-blown success in the boys toys market with the introduction of the He-Man and Masters of the Universe line. It is so successful, sales actually eclipse those of the Barbie line in 1985 and help the company see black on the balance sheet.
In 1986, the company acquires ARCO Industries.
In 1993, Fisher-Price joins the Mattel family.
In 1995 Mattel acquires the rights to manufacture and distribute the Cabbage Patch Kids line.
In 1996, Tickle Me Elmo is introduced and the company agrees to manufacture and distribute the Nickelodeon brand of toys.
In 1997, Mattel merges with Tyco.Certificate:
Common Stock, specimen, late 1900’sPrinter: American Bank Note Company Dimensions:
8” (h) x 12” (w)State: DE-Delaware Subject Matter: Children’s Games
| Famous Companies Vignette Topic(s): Child Subject
| Multiple Scenes Condition:
No fold lines, punch hole cancels in the signature areas and body, some toning and edge faults from age.