This item is an extremely rare American Bank Note Company working proof for a Coca-Cola Enterprises stock certificate.
Working proofs were used during the American Bank Note pre-production process. Each piece details the intricacies of the old fashioned cut-and-paste method in which the designs were developed. The proof was subsequently circulated amongst American Bank Note Company officials and the executives of the customer (in this case Coca-Cola Enterprises) for editing and approval. The markings from this process are evident on the layers of the proof and the distribution folder as detailed by the images below. Once the approval and editing process was completed, the mass production of the certificate occurred for distribution to eventual shareholders. This unique item offers a glimpse into the bank note approval and printing process.
Working proof (1 piece), mounted inside an ABN working folder.
This item is presented in a folder-like style. It is blue American Bank Note presentation folder that measures 12 1/2" (w) x 8 3/4 (h) when closed. It opens exactly as a manilla folder would. There is an outside front cover, inside top panel, inside bottom panel and an outside back panel.
The main proof (pictured above) is located on the inside bottom panel, and is covered by a clear layer with the working markings from the editing process. The picture below shows what the proof looks like with the layer pulled back:
The piece is mounted to the inside bottom of the folder.
The front of the folder (shown below) has the American Bank Note Company logo. The back cover is blank.
Inside Top Panel:
The inside top panel contains approval stamps as shown below:
The product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca-ColaŽ, and carried a jug of the new product down the street to Jacobs' Pharmacy, where it was sampled, pronounced "excellent" and placed on sale for five cents a glass as a soda fountain drink. Carbonated water was teamed with the new syrup to produce a drink that was at once "Delicious and Refreshing," a theme that continues to echo today wherever Coca-Cola is enjoyed.
Thinking that "the two Cs would look well in advertising," Dr. Pemberton's partner and bookkeeper, Frank M. Robinson, suggested the name and penned the now famous trademark "Coca-Cola" in his unique script. The first newspaper ad for Coca-Cola soon appeared in The Atlanta Journal, inviting thirsty citizens to try "the new and popular soda fountain drink." Hand-painted oilcloth signs reading "Coca-Cola" appeared on store awnings, with the suggestion "Drink" added to inform passersby that the new beverage was for soda fountain refreshment. During the first year, sales averaged a modest nine drinks per day.
Dr. Pemberton never realized the potential of the beverage he created. He gradually sold portions of his business to various partners and, just prior to his death in 1888, sold his remaining interest in Coca-Cola to Asa G. Candler. An Atlantan with great business acumen, Mr. Candler proceeded to buy additional rights and acquire complete control.
- from: www.wikipedia.org
See Additional American Bank Note Company Proofs